Greg Graham
Midwest Territory Manager
Ricochet, a leading manufacturer of high-performance protective gear for firefighters and emergency responders, is proud to announce the appointment of Greg Graham as the new Midwestern Territory Manager. With a unique blend of frontline firefighting experience and proven sales leadership, Greg brings a deep understanding of the needs of first responders and a passion for serving communities across the region.
Greg’s journey into emergency response began in childhood, growing up next to a fire station and watching crews respond to calls. That early fascination turned into a lifelong commitment when he joined a volunteer fire department in Kansas. Since then, he has served both part-time and full-time roles in fire departments around the Kansas City area.
“I enjoy the satisfaction of giving back to the community and helping individuals,” Greg shared. “One moment that’s always stayed with me was rescuing a dog from a fully involved structure fire. As a dog lover myself, I understood the homeowner’s pain and was grateful to make a difference.”
Greg’s transition into sales began during college, where he was promoted to an outside sales role with Anheuser-Busch. He quickly discovered a passion for building relationships and solving customer challenges. “Customer service and forming lasting relationships are what I pride myself on,” he said.
His hands-on experience with fire gear and deep product knowledge have already made a difference. In one case, Greg helped a large fleet customer navigate a patent issue by identifying a new product solution that added value and met multiple operational needs.
Greg believes that Fit, Form, and Function are essential pillars of effective PPE. “If something doesn’t fit correctly, it’s not usable. Comfort and durability are just as important. Ricochet meets these standards by manufacturing everything in-house and maintaining the highest industry benchmarks.”
He also praised Ricochet’s commitment to supporting first responders beyond the sale. “We’re a hands-on organization that not only provides custom equipment but also gives back to the community with free turnout gear. Being made in the USA, we strive to exceed expectations with fast lead times, reliable delivery, and ongoing support.”
Ricochet is excited to welcome Greg Graham to the team and looks forward to the energy, insight, and dedication he brings to the Midwestern Territory.